BRISBANE, Queensland – September 20, 2021 – Merillot, a global management consulting company, has announced that a its Merillot Customer Lab™ is ready to assist luxury brands to improve customer experience (CX).
With a global customer base and an extensive, luxury product portfolio, it is critical that luxury brands provide a customer experience in alignment with the brand. The Merillot Customer Lab™ allows Merillot to engage with the brand to deeply understand the market and custom, delivering a clear and unequivocal intelligence to clients.
“The Merillot Customer Lab really helps us to define who the clients market and custom really are,” said a spokesperson for Merillot. “With that level of understanding, we can begin well informed engagements on pricing and strategy.”
With increased growth during the SARS-CoV2 pandemic period, luxury brands have sought to better understand their key custom. With Merillot’s assistance, these brands understand their market and custom, and are able to develop a sharp focus on that key clientele. Luxury companies and brands can also work with Merillot to develop a pricing strategy across their product range.
For consumer product businesses, Merillot delivers a range of services, including pricing strategy and marketing consulting.
